Category: MarTech Enablement

The Shining?, The Grudge?, The CRM?

I am being factious of course in my comparison to popular horror movies, however in my marketing experience, I have yet to encounter another three-letter acronym that causes such a dichotomy of reaction.  The polarizing emotions generated run the gamut from utter consternation and trepidation to genuine reverence and appreciation of the discipline. Let’s be serious […]
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CRM is Magic

Are you the type that enjoys going to magic shows and sits in awe as the magician pulls a rabbit out of his hat or mysteriously selects the card that you were thinking of? Then CRM is probably magic to you. Or, do you tirelessly scan the show looking for the ‘tell’ or prop that […]
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